No products in the basket.
Did you know??
Going by our calculations five minutes before hitting ‘Publish Blog’ – that’s some 2,184,104,715 hairy faces (and counting).
Sure…we all know men out there who are happy in themselves letting that facial hair flow with zero maintenance whatsoever. That said, with statistics screaming the fact that the UK market value of men’s care products is approximately 77.2m GPB, it’s pretty evident that men everywhere are swapping bars of soap and pound shop flannels for industry dominant lotions and potions that take their image and confidence to a new level.
With so many reaping the benefits of introducing skin, hair and body care into their daily routines, it comes as no surprise that market miners and money minds are jumping on the men care bandwagon – in an effort to bring home big bacon off the back of ever-growing demand.
Here at Urban Tonic, we’ve made it known from Day One that delivering top-quality, no BS products is just one piece of the pie.
As we see more and more products come to market, we’ve taken some time to document how we do things on our quest to be the best in the business.
PAINTING PICTURES OF THE PEOPLE BEHIND THE PRODUCTS
It takes no longer than half an hour to create a basic profile on Facebook or Instagram – and upload a few product photos. Creating meaningful, relatable content that people flock from far and wide to consume is a very different kettle of fish.
Google is bursting at the seams with positive percentages on how many millions of consumers give their money to brands – based solely on the quality and regularity of said brands’ content.
With some 1.3 million new users joining social media every day in 2020, we appreciate that content today goes way beyond the odd Facebook post or Beard Oil Instagram story. Anyone utilizing social media for any form of business will agree that engaging daily with the masses online is a full time job in itself.
Be it ‘on the job’ photos of Adam trimming beards in full PPE, blog posts about hot industry topics, short tutorial or product packaging videos on TikTok, or happy customer testimonials – we take a straight up, ‘say it how it is’ approach to content creation and waste no time fruiting up the facts with big words…that we all see straight through as digitally conscious consumers.
Our website and social media presence is more than just our primary means of showcasing products. It’s a perfect, blank canvas platform for us to consistently humanize who we are as individuals behind the brand – and a digital amplifier we rely on to sing constant ‘we get it’ assurances when it comes to the struggle of maintaining a beard with a mind of its own.
For us, it’s about a lot more than sell, sell, sell.
So it is.
|“As a business, we always try to sell ourselves before we’d sell you our product.|
That’s why we want to be so upfront when it comes to all things Urban Tonic.”
Conal (Urban Tonic)
CURATING A CONCRETE, COLLABORATIVE COMMUNITY
According to a 2021 report by smallbizgenuis online, more than 70% of brand managers consider building an audience of more importance than converting sales.
We believe that we’re part of the 70%.
Before the nightmare that is COVID-19 darkened our doorsteps, friends and families enjoyed food in local restaurants. Men spent their Saturday mornings in barber chairs. Women tapped their credit cards in shops and nail salons. And a real sense of community was felt as we all went about our day-to-day business.
In the absence of that familiar, physical interaction we all (in hindsight) took for granted, people worldwide are flocking to established, online communities and engaging directly with their favourite brands and other like-minded individuals as one.
Alongside content creation, we spend that essential time required to accommodate anyone who comes our way. From assisting customers with their queries via live chat, engaging with people who comment on our content, marketing exclusive incentives and discounts, to continually building upon our VIP Urban Tonic Community – we understand how important it is to keep alive a living, breathing presence online.
Not only does it further humanize the brand and provide us with a ‘from the horse’s mouth’ scope on customer requirements and satisfaction. Providing a safe, dedicated space and a “we’re here for you at the tap of a button” attitude online instils in onlookers and customers alike that real sense (albeit digital) of being on the same bearded boat as many others…beyond the usual Digital Marketing 101 guff.
We’re all in this together.
So we are.
|“There’s nothing better for me personally than buying a product and knowing exactly where my money is going. I stand behind products and I expect others to do the same when I buy from them. To me, that makes it much more than a purchase.”|
Adam (Urban Tonic)
WE’VE GOT YOUR BACK
It’s easy to publish a salesy blog or snappy video that screams…
“OUR PRODUCTS ARE LETHAL! GIVE US YER MONEY!”
What about the folk who want advice on specific ingredients before they make a purchase?
Existing customers who wish to place repeat orders?
Social onlookers who just enjoy reading what we have to say about topics they totally get?
Or those who want to stay in the know and connect with others in the same game?
It’s about more than whipping up beard balms in a big glass bowl.
If you’re not cooking the perfect ‘Humanized, Collective, No BS Brand’ Pie that looks after those who look after you…then it’s time to revisit your recipe.
Join us today. We know the craic.
So we do.